What is the Mcdonald's slogan?
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According to The Wall Street Journal, McD's is desperate to bring that love back by introducing a new slogan: 'Lovin' Beats Hatin..
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The appeal of "i'm lovin' it" spoke to the simple pleasures of everyday living in which McDonald's had a role to play. It reminded everyone that McDonald's was part of their lives and their culture and that McDonald's overall experience was one of warmth and a real slice of everyday life.
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